James Bond Watch
James Bond Watch
Courtesy Omega

Why James Bond’s New Watch May Be His Best Spy Gadget Yet

Words by Lauren | 11.3.15
James Bond is undoubtedly one of the most sharply dressed men in cinematic history, from his bespoke suiting to his timepieces. “James Bond is a style icon,” says Michael Groffenberger, Senior Director of Fine Jewelry & Watches. “The Rolex Submariner became a coveted watch after Sean Connery first wore one in Dr. No, and now the same thing has happened for Omega. Their involvement in the franchise has elevated their brand to a whole new level.”
The latest addition to the franchise, Spectre, hits theaters this week, and with it, we’re introduced to another timepiece from James Bond’s arsenal: the Seamaster 300 Omega Master Co-Axial 41 MM. As Bond has evolved over the years, his watches have also become more sophisticated, and this one is truly groundbreaking. Here are the high points that all Bond fans (or just general watch enthusiasts) should know.
James Bond Goldeneye
GoldenEye (1995). Courtesy MGM.
1. James Bond has been wearing an Omega Seamaster watch for twenty years, starting with 1995’s GoldenEye. Says Lindy Hemming, the costume designer behind the watch selection: “I was convinced that Commander Bond, a naval man, a diver and a discreet gentleman of the world would wear the Seamaster with the blue dial.”
2. This latest edition marks the very first time you can actually buy Bond’s watch. The Omega limited edition model is the exact same watch worn in the film by Daniel Craig.
3. It comes with 007 cred. From the subtle 007 marking on the bracelet’s strap holder to the “Spectre” engraving on the case back, the James Bond tie-ins are apparent. Get a closer look with this video.

4. Omega made 7,007 models of the limited watch in honor, of course, of James Bond’s signature spy I.D.
5. The Omega Master Co-Axial calibre 8400 powers the watch, a movement which is resistant to magnetism up to 15,000 gauss. That means the watch will keep on ticking with precision whether you’re a doctor around X-rays, a scientist around lab equipment, or James Bond himself going through airport security.
6. Every spy needs cool gadgets, and an open case back gives you full view of the watch’s inner-workings.
James Bond Spectre
Courtesy MGM
7. The watch is water-resistant to depths up to 1,000 feet. “Some nuclear submarines don’t even go that low,” notes Groffenberger. (And anyone who saw the ending to Casino Royale knows that Bond often finds himself under water.)
8. The black and grey NATO strap is a sporty departure for James Bond who has typically stuck to a bracelet since his Rolex Submariner days. “The NATO strap is cool, because it gives the watch a personal, casual touch,” says Groffenberger. “It’s designed so you can easily strap it over the outside of a snowsuit, wetsuit, or even a spacesuit!” Perfect for Bond’s many outdoor activities.
James Bond Omega Watch
Courtesy Omega
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