December 28, 2017
By Jody Hume
LOVE OR LOATHE? VETEMENTS X LEVI’S JEANSSHOP VETEMENTS
It could be argued that denim is the ultimate classic. It’s never gone away, and it probably never will. In fact, it may be cutting into the reign of athleisure. But that doesn’t mean it’s immune to trends. From workwear staple in the ‘30s to acid washed and designer-labeled in the ‘80s to dad-styled in the ‘90s, jeans have served a multitude of stylistic and functional purposes. Though we demand new styles, we always come back to the well-worn reliability of denim to make us feel cool. Currently, it’s all about reworked vintage styles that are making some of the past’s staples feel fresh again.
Since, in a way, it all started in 1873 with Jacob W. Davis and Levi Strauss’ patent on blue jeans, we figured what better phenomenon to take the pulse of denim trends than the most extreme example of reworked denim: Vetements’ zipper-centric reimagining of the most classic jeans brand on the planet. Here, Senior Designer Ekin Kalayci explains how she took them for a spin on a recent Instagram shoot and unexpectedly fell in love, while her boss, Senior Director of Marketing Communications Nancy Alonzo, lays out why they’re perfectly loathable.
Ekin: I saw these everywhere for a while and they looked super weird, but once I was at the shoot and put them on, they felt really nice.
Nancy: Those are just not flattering on anybody. (Sees image from shoot) Ok, wait they’re flattering on you. But the extra patch material on the butt is just not good. It just looks uncomfortable. Is it?
E: They are actually comfy. I’m for them. If I had $1,000 to spare.
N: I’m against them. For a multitude of functional reasons. What’s loathable about them is the zipper through the crotch. There are just too many zippers for me to get behind this. No pun intended. If you’re somebody who wants to be on the very tip of the trend, go for it.
E: They don’t look so weird when you wear them, I think. We usually get a lot of looks on the street when out for Insta shoots, and that didn’t happen with these. But a lot of people did comment on our Insta post. Even my sister texted me, like ‘I don’t know about those jeans…’