How to Spot a Real Burberry Scarf

Words by Noelani Piters | 12.7.17
There’s no denying that Burberry’s signature house check has made a comeback. With logo fever going strong, the pattern has resurfaced on everything from anoraks and trousers to turtlenecks and hats, and every piece feels fresher than ever. But it hasn’t been a go-to pattern from the outset — according to fashion legend, the check was first used in 1924 exclusively for the coveted trench coat’s lining. It was not until 1967, when the Paris store’s manager turned one inside out to spruce up a display window, that the famous check made its actual debut. The story goes that after customers became enamored with the pattern, Burberry began producing umbrellas featuring the check. One thing led to another, and soon the iconic Burberry scarf was born.
With temperatures dropping and the classic check already dancing in our heads, we thought it was time to log the winter staple in our authenticity book. Read on for our expert team’s advice on spotting the real deal.

Burberry Scarf Materials

RealStyle | How To Spot A Real Burberry Scarf
The first Burberry scarves were produced only in cashmere, but over the years the house has created scarves in wool, silk and other assorted fibers. If you’re uncertain of a scarf’s authenticity, feel the cashmere; it should feel soft, felted and buttery. The brand’s classic cashmere scarves will have a bit of weight to them, so beware of any inferior materials that feel thin or suspiciously light.

Burberry Scarf Construction

RealStyle | How To Spot A Real Burberry Scarf
Many Burberry scarves are woven on traditional Scottish looms and should be expertly finished. If any scarves are finished with serging, that’s a tell-tale sign it’s not authentic. The fringe should be twisted and self-finishing. If any of the fringe is unraveling, it may not be a genuine Burberry scarf.
Burberry tags — if not removed by previous owners or missing due to wear — should be affixed by fine, even stitches. When our experts see a tag attached with monofilaments, fishing line or invisible thread, it’s always a red flag. Traditionally, if the scarf has a navy blue tag, there should be navy thread attaching the label to the scarf.

Burberry Scarves? Check.

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Burberry Scarf Brand Identifiers

RealStyle | How To Spot A Real Burberry Scarf

If a scarf still has its brand tag attached, there are a number of key things to look out for. Lambswool scarves will likely have a navy blue rectangular tag with a shiny finish sewn one inch offset from the bottom corner. These tags will likely read “Burberry London” and include the fiber content and country of origin. Many scarves will have a cream-colored or off-white tag instead of the traditional navy blue, depending on when and where it was made.
The majority of Burberry’s scarves are produced in England and Scotland, but if you purchase scarves from a Burberry outlet or another country, they may be manufactured in places such as Turkey and China. For a period of time, Burberry included a white tag beneath the navy brand tag with more information that was designed to be removed after purchase, so some tags may not include a country of origin.
RealStyle | How To Spot A Real Burberry Scarf
If you spot a tag in another language, there’s no need to panic at first glance. Many countries require fiber content and care instructions in their national languages, so sometimes manufacturers will include this information in a language other than English.
Burberry scarves come in many different dimensions, fabrication types and colorways, so while the standard camel house check will be accented with black and red, riffs on the traditional scheme abound. Whether you’ve got the traditional house check, the Nova check or another variation, however, the pattern will always be the same.
The trademarked Burberry check is a plaid traditionally consisting of three black evenly-spaced stripes intersecting at a 90-degree angle. There are two rows of horizontal stripes and two rows of vertical, with a perfect square of negative space between them and a red accent stripe. Counterfeits often attempt to emulate the check, so if you spot any scarves with four black stripes or two red accent stripes, for example, chances are it’s not genuine.
Prep for winter and shop our collection of classic, authentic Burberry scarves.

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Please note: Brand standards, logos and other identifying features may have changed since the time of publication.

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