February 10, 2018
By Noelani Piters
3 THINGS MILLENNIALS SHOULD BE CONSIGNING RIGHT NOW
Are you glued to your iPhone most of the time, your thumb sore from too much swiping? Are you interested only in wearing brands that align with your views and beliefs? Are you fashion’s most desirable demographic? If you answered yes to any or all of these questions, chances are, you’re a millennial.
And if you answered yes, millennials everywhere will know that authenticity, sustainability and a strong sense of ethics are key when consuming, whether it be food, makeup, furniture or clothing. But often, the constant consumption of products – and especially luxury products – seems untenable. So millennials, take note: there’s a way to invest in your favorite designers, help the longevity of luxury and make a little money in the process (spoiler alert, it’s by consigning). Read on to find out what millennials should be consigning now (and why, thanks to our experts).
Sustainable Stella McCartney
Compared to the aspirational luxury purchases of baby boomers and Gen X shoppers, millennials put considerable thought into the social, environmental and ethical implications of their spending habits. Millennials have begun to invest in morally or sustainably driven brands like Stella McCartney, allowing them to look good, feel good and do good. But contributing to a more eco-friendly fashion lifecycle doesn’t have to end there; millennials can make some cash off of their Stella McCartney statement pieces (and earn an additional $100 to shop again at Stella McCartney) by consigning when they’re ready for something new.
“Last month we saw that Stella McCartney sales had grown 60% compared to last year,” says Lauren Reilly, our Ready-To-Wear Merchandising Manager. “Stella McCartney is becoming one of our top 10 best-selling brands, likely for the designer’s beautiful collections, strong social media outreach and sustainable approach to fashion. Diehard Stella fans scour the site for her Elyse platform oxfords and iconic bags. Consigning her items right now is a no-brainer.”
Established ateliers have long schemed over how to engage the ever-elusive millennial. By teaming up with youth-oriented brands, heritage powerhouses like Louis Vuitton have successfully broken into the regular wardrobe rotation of twenty-somethings. High-profile collaborations with limited production runs have led the young style set to obsessively seek out and flaunt these exclusive pieces (and then to feverishly debate over who will work with whom next). But millennials have a clear reason to consign: once ad campaigns go live and their coveted It items become ubiquitous on the Internet, those less in-the-know about the latest in dynamic designer duos are eager to snag an Instagram-worthy prize for themselves.
“It’s especially smart for millennials to consign anything Supreme-related,” says Mandy Rivas, Men’s Merchandising Manager. “Supreme rose 1,500% in sales year-over-year in 2017 and is still going strong, especially since we may be seeing a Rolex collaboration this year. Shoppers who appreciate Louis Vuitton’s expert craftsmanship but don’t know much about Supreme will still go for those collaboration pieces because they know the value of a heritage brand’s offerings. And since Supreme has such a cult following with millennials, those who weren’t VIP enough to buy pieces during the launch are desperate to add them to their collections.”