A Sneaker Wall, Supreme & More from Our New Soho Men’s Floor

Our first permanent store is officially open at 80 Wooster St. in SoHo, and already a lot has happened. We kicked things off by partnering on in-store pop-ups with InStyle EIC Laura Brown and The Line, but it’s time for the now-fully-realized men’s floor to get some attention.

Combining the best of coveted streetwear from the likes of Supreme and Yeezy with timeless heritage brands like Louis Vuitton, Goyard and Rolex, it’s a haven for style-conscious men (and the women who need to shop for them). A sneaker wall features kicks by brands from Nike to Buscemi and beneath the glass cases you’ll find investment-worthy timepieces by Panerai, Cartier, Patek Philippe and more.

Experts, including brand authenticators and horologists, will be on-hand should you wish to learn the finer points of authenticating any of the pieces available in the store.

And we couldn’t leave the men’s floor out of the in-store pop-up action. From December 14 -16, you can shop a curated selection in collaboration with Good Counsel, the first men’s luxury, big and tall e-commerce destination. From dapper hats and accessories to luxe basics, they’re known for their fashion-forward, size-inclusive collections.

And while you’ll find plenty of items to add to your IRL bag, there’s more to do than shop: spin a record, sample a spritz of unisex fragrances by 19-69, stop by the CafeCafe for a caffeine fix and pick up flowers for someone special at our in-store shop by Fox Fodder Farm.

Visit our men’s floor at 80 Wooster St. SoHo.