Investment Pieces: Which Luxury Brands Hold Their Value Best in 2025

In 2025, fashion isn’t just an indulgence—it can also be an investment for your future. Once relegated to thrift racks, vintage pieces from top designers may now increase in value over time. When combined with everyday care and love, an investment in a luxury brand classic can be a choice that’s both functional instantly and beneficial in the long-term.

While bags, shoes and accessories can now function as investments that increase in value over time, some brands definitely hold value better than others. With the help of The RealReal’s 2024 Resale Report, we’ve identified a few of the top brands for investment fashion pieces more likely to retain their value over time.

Louis Vuitton

The number one most often searched fashion brand in 2024, Louis Vuitton is a name synonymous with luxury, travel and the globetrotter aesthetic. Founded in the 1800s in Paris, Louis Vuitton’s designs are instantly recognizable and transcend fleeting trends. The brand’s history and dedication to quality make its products reliable and durable, retaining up to 80% value on the resale market. Louis Vuitton’s recent focus on sustainability, such as using eco-friendly materials and practices, is likely to continue to enhance its desirability among Gen Z and millennials moving forward.

Louis Vuitton’s Neverfull, Speedy and Keepall bags are iconic staples. The Neverfull MM, which retailed for $750 in 2010, now sells for over $2,000. Classic monogram and Damier patterns remain timeless, driving strong demand among consumers of all age ranges. The Speedy is another resale favorite, with a 2010s price of around $500 to a current value of more than $1,000 in great condition. Louis Vuitton bags usually retain around 70% to 80% of their retail value, with limited editions and collaborations fetching significantly higher prices. Recent collaborations with contemporary artists like Yayoi Kusama have driven resale premiums.

Hermes

The gold standard when it comes to resale value, it’s difficult to compete with Hermes’ classic designs in terms of value retention. Established in 1837 in Paris, the brand is renowned for its meticulous craftsmanship, timeless designs and controlled production, which have made its products some of the most coveted and valuable investment pieces in the luxury market. From its colorful and playful Oran sandals to the storied Birkin bag, an investment in Hermes rarely fails to hold the majority of its value over time.

Handbags are Hermes’ bread and butter, combining exclusivity with handmade craftmanship that can’t be found anywhere in the world. To accomplish this, it maintains strict control standards for each item sold. The famous Birkin and Kelly bags usually require customers to be placed on waiting lists or have an established purchase history with the brand to secure, leading to exclusivity-driven resale value.

If you’re a fashion investor with an eye toward the future, you may want to consider an investment in the Hermes Kelly. According to our annual Resale Report, Kelly bags sold on The RealReal currently fetch an average of 50% above MSRP when sold secondhand. You heard that right—bags originally retailing for $10,000 are fetching $15,000 or more on the pre-loved market. For the foreseeable future, Hermes remains the king of the investment fashion market.

The Row

Founded by Mary-Kate and Ashley Olsen in 2006, The Row is a luxury fashion brand known for its minimalist aesthetic and bespoke craftmanship. Epitomizing the concept of everyday luxury, The Row was one of the most highly searched brands by boomers, with a 51% uptick in interest among shoppers in this age range.

While traditionally catering to an older, higher net-worth clientele, The Row has seen increasing interest from younger luxury shoppers, particularly those embracing “stealth wealth” and “quiet luxury” trends. Gen Z and Millennials admire The Row for its authenticity, focusing on quality over trends, which aligns with their growing preference for sustainable, long-lasting fashion.

When selecting a bag for investment, you may want to focus on the Margaux bag. The Margaux bag is arguably the it bag of 2024, with resale value being up 44% compared to The RealReal sales data from the previous year. Margaux bags sold on The RealReal for an average of 15% over MSRP, even when offered in pre-loved condition.

Prada

Prada is one of the most influential luxury fashion houses globally, known for its innovative designs and ability to redefine and reimagine trends. Founded in 1913 by Mario Prada, the brand gained prominence under the creative direction of Miuccia Prada, who transformed it into a symbol of modern sophistication and minimalism.

Today, Prada is making waves on a number of fronts, including increases in luxury resale value based on emerging Y2K trends. Its most popular design in 2024 is its nylon re-issue bags, which harken back to the original release in the 90s. Prada revolutionized luxury fashion in the 1990s with its nylon handbags, which combined functionality with high-end design. The Prada Re-Edition 2000 and 2005 shoulder bags are particularly sought after due to their connection to the Y2K resurgence.

Loewe

Loewe is a Spanish luxury fashion house renowned for its exceptional leather craftsmanship and high-quality leather. Its reputation is built upon decades of experience in leather craftmanship. The brand’s commitment to traditional leatherworking combined with modern innovation resulted in products that are both timeless and contemporary. Loewe’s artisans meticulously handcraft each piece, ensuring the highest quality and attention to detail and helping maintain luxury resale value on the secondhand market.

Interested in investing in a piece likely to increase in value? Turn your eyes toward the Puzzle design, which is experiencing all-time high sales on resale markets. Puzzle bags listed on The RealReal are currently seeing about 40% more search interest when compared to the same time a few years ago. This may indicate more interest in the secondhand market, as interest in quality craftmanship continues to be a top trend for Gen Z consumers.

Invest in Your Fashion Future

Who said fashion can’t be a great investment for the future? At The RealReal, you can purchase pre-loved designer pieces more likely to retain value at up to 90% off market prices. Learn more and consign your items today.