2023 Resale Report: In With The Old
Culture is increasingly about new takes on old things, whether that’s a beloved childhood toy (Barbie) or a forgotten legacy brand (Ferragamo). Just as the high-low mix defined what it meant to be thoughtfully dressed in the 2010s, pairing things from different eras and aesthetics functions as its own language now, especially among young fashion disciples. For these shoppers, being able to discover, access, and afford authentic designer and vintage pieces is a powerful tool for self-expression – one that keeps them coming back to resale.
6 Brands Defining the Cultural Zeitgeist
As more shoppers fill their wardrobes with resale, they’re seeking items that allow them to express their personal style and unique takes on mass market trends. This means increased interest in brands that can provide Barbiecore, stealth wealth, or celebrity-inspired looks.
Loro Piana
The quiet luxury darling was a favorite of Succession character Kendall Roy, and is now equally popular among men and women – searches are up 36% – looking to emulate the show’s monied style.
St. John
Long beloved by those seeking the Chanel look for (slightly) less, a partnership with celebrity stylist Karla Welch has reinvigorated this formerly stuffy brand, with searches for the brand’s classic suits and sets up 32%.
Ferragamo
The announcement of new creative director Maxmillian Davis sparked interest in the Italian house, reminding shoppers of its iconic status and sending searches for crossbody bags up 38%.
Valentino
We’re all Barbie girls in a Barbie world now, and no brand has capitalized on this more than Valentino. Sales of the brand’s signature hot pink shade are up 264% (that’s more than three times!).
Loewe
A capsule collection of “pixelated” clothing plus more instantly memeable pieces like Minnie Mouse-inspired heels help explain why searches are up 59% for this once under-the-radar brand.
Miu Miu
Prada’s baby sister has gone from cool girl secret to full-blown phenomenon – searches are up 22% – thanks to 2022’s micro-mini moment and this season’s sheer skirts.
How 3 Jewelers Staged a Comeback
What does it take to make a legacy jewelry brand interesting to a new generation? Iconic designs, mass nostalgia, and a few boldface names did the trick for these three.
Bvlgari
Often featured in the OG SATC, this celeb-favorite brand’s beloved Serpenti style turned 75 this year, while searches for vintage pendant necklaces climbed 154%.
David Yurman
Y2K revival shows no sign of slowing – hence why searches for Yurman’s signature silver signet rings are up 81% – but just in case, a partnership with Shawn Mendes never hurts.
Tiffany & Co.
Millennial nostalgia goes a long way, as do matchups with the likes of Fendi, Beyoncé, and Pharrell: searches for rings, bangles, and pendants are up 83% collectively.
Vintage Bags Have Major Clout
Demand is up 300% since 2020 and Gen Zers are leading the charge, spending 40% more on bags this year.
Gen Z’s Most Purchased:
#1: Chanel Classic Flap (Record sales following primary market price increase)
#2: Fendi Baguette (Big Y2K energy)
#3: Celine Macadam
#4 Tied: Bottega Intrecciato & Louis Vuitton Speedy
Most Purchased Across Generations:
#1: Chanel Classic Flap
#2: Louis Vuitton Speedy
#3: Louis Vuitton Monogram Keepall
Vintage Vibe Check
The current vintage ready-to-wear space is mostly broken into two camps, each with its own signature aesthetic and coveted grails.
Japanese Avant-Garde
The demand for notoriously cool designers with roots in the ‘90s remains high: in fact, searches for “1990s” are up 25% YoY.
Yohji Yamamoto +51%
Matsuda +70%
Issey Miyake +45%
Comme des Garçons +26%
Y2K Gone Wild
As the trend goes mainstream, die-hard fans are doubling down, unearthing lesser-known brands from adjacent decades and opting for even bolder styles.
Blumarine + 4054%
Anna Sui +1328%
DSquared +1057%
Plein Sud +938%
Koos van den Akker +508%
Roberto Cavalli +160%
LEARN MORE or
Download the full Resale Report now
