Brand Spotlight: Everything to Know About Gucci
What do you think of when you think of Gucci? The iconic interlocking-G logo? The brand’s instantly recognizable horsebit signature? Or the fact that the name has become synonymous with “good”?
Whatever it is, Gucci is undeniably a fashion powerhouse—and has been for over 100 years now. With a rich history that includes its start as a small leather goods workshop to the global maison it is today, Gucci is a household name—and a fan favorite of A-listers and everyday fashionistas alike—for a reason.
Here’s just about everything you need to know about Gucci, from its humble beginnings to its current-day greatness.
Gucci’s Early Years
The Gucci brand was officially born in 1921 when Italian businessman and designer Guccio Gucci opened a small leather goods and luggage store in his hometown of Florence, Italy. His earliest designs were inspired by horse-riding gear, reflecting his appreciation for the equestrian world. (Of course, this is horsebit foreshadowing.) The brand quickly gained recognition for its commitment to craftsmanship and quality, laying the foundation for what would eventually become the Gucci we know and love today.
Guccio’s dedication to excellence manifested in his creating the iconic interlocking-G logo, representing the founder’s initials. This symbol quickly became synonymous with luxury and sophistication and as the years soon passed, the brand expanded its product range to include accessories, handbags, and eventually, ready-to-wear fashion.
When Gucci Got Big
Although the brand continued to grow, Gucci’s real rise was throughout the 1950s and 1960s, under the leadership of Aldo Gucci, Guccio’s son. The brand’s distinct combination of high-quality materials and innovative design began to garner the attention of international celebrities, dignitaries, and jet-setters, solidifying its status as a tried-and-true luxury go-to. The introduction of the iconic bamboo-handled bag in 1947 and the Flora silk scarf in 1966 pushed Gucci even further into the spotlight.
As the 1970s began, Gucci started opening boutiques in major fashion cities, starting with New York and Paris. The double-G logo became an unmistakable and instant sign of status and wealth, and the brand placed it everywhere—from belts to shoes and everything in between. Though the rapid growth of the brand was front and center, it was also right around this time when the real family drama began amongst the Guccis. Power struggles soon ensued, along with legal battles and betrayals that have been captured in both books and film (particularly the infamous murder of Maurizio Gucci in 1995).
Tom Ford at Gucci
In 1994, Tom Ford was designated Gucci’s new Creative Director—and was given the difficult task of revitalizing the brand after several down years. And revitalize it he did: With a modern eye and penchant for sleek tailoring and edgy silhouettes, Tom Ford ushered in a new era for Gucci. The brand saw record profits and the most growth in its history under his tutelage. In 2004, Tom Ford would leave and go on to found his own eponymous label—but his impact on the brand will forever live on, and Gucci as we know it likely wouldn’t exist without his era there.
Gucci Today: A Global Fashion Powerhouse
In 2015, Alessandro Michele became Creative Director and the brand’s designs took a more eclectic shift (think: vintage-inspired, gender-neutral, and maximalist vibes). Under Michele, Gucci grew to become an incredibly inclusive and diverse brand. Sustainable, too: Gucci began making changes to minimize its carbon footprint and focus on its environmental impact through production changes.
Now at the helm is Sabato de Sarno, who succeeded Michele in January 2023 after 13 years at Valentino.
Of this most recent changeover, Gucci’s CEO Marco Bizzari said, “Having worked with a number of Italy’s most renowned luxury fashion houses, [Sabato] brings with him a vast and relevant experience. I am certain that through Sabato’s deep understanding and appreciation for Gucci’s unique legacy, he will lead our creative teams with a distinctive vision that will help write this exciting next chapter, reinforcing the House’s fashion authority while capitalizing on its rich heritage.”
The Most Iconic Gucci Pieces
While Gucci has endless iconic designs, certain pieces stand out as forever staples of the brand. Here are a few of our favorites.
Gucci Ace Sneakers
These wear-with-everything sneakers are ubiquitous for a reason. They’re known to be ultra-comfortable with a leather and rubber sole, and have different embroidery and appliques on the sides that include the Gucci emblem, the brand’s signature red and green colors, stars, lettering, and more—so you can have a pair that reflects your unique style.
Gucci Marmont Handbag
Most often featuring a quilted leather base with a sewn-in chevron pattern, the Marmont handbag is one of Gucci’s most iconic bag designs with an adjustable leather and chain shoulder strap and double-G logo hardware. Choose from smooth, matelassé, or even bold, embellished options.
Gucci Leather Belts
Perhaps the most iconic and sought-after belt to have ever belted, the interlocking GG leather belt is one of the brand’s most popularly sold and widespread leather goods and for good reason. It’s simple, it’s versatile, and it’s more accessible to the average consumer who wants to add a touch of luxury to their wardrobe.
Gucci Horsebit Loafers
A nod to the brand’s origins, the Gucci horsebit loafers feature the iconic equestrian-inspired horsebit detail in the center and are available in full-shoe and slip-on variations in a variety of leather colors. With styles for both men and women, they’re truly a staple to have in your shoe stable. (Get it?)
Gucci Soho Disco Leather Bag
Known for its compact and convenient crossbody design, Gucci’s Soho Disco bag will never go out of style. A go-to bag for everyday use, it features an adjustable leather strap and is embossed with the iconic interlocking-G logo front and center, complete with a tassel zipper pull.
Gucci Silk Scarves
A colorful and chic finishing touch to any outfit, a good Gucci scarf is a timeless representation of the brand (with the iconic Flora Scarf making its debut in the 1960s). Available in endless styles, colors, and patterns, wear yours around your neck, tied onto a handbag, or as a headband or a headwrap. Either way, you can’t go wrong. It’s Gucci.
