2023 Resale Report: Everybody Wants to Look Rich
Everybody Wants to Look Rich
After all, it’s the second best thing to actually being rich, right? The connection between instability in the economy and consumers’ desire for classic, quality pieces that retain value has long been established. What’s new is that Gen Z has jumped on the bandwagon, searching the six quiet luxury brands outlined in this section 29% more this year. You might chalk up the impulse to emulate the style codes of the very wealthy via relatively affordable resale finds to Succession or TikTok’s obsession with various style subcultures. But it also may be a way of working through feelings of uncertainty about the future, which tend to impact young people disproportionately.
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