Which brand had the strongest resale value? Who are the creative directors making brands worth more? Which fashion faction — boho, ’90s streetwear, maximalism or Scandi — came out on top? And what will the future of shopping look like? We crunched the numbers gathered from our exclusive data to round up the answers to these questions and chart more of the trends in luxury resale throughout the decade.
Resale Value Heroes: The Top 10 Of The ’10s
If you wanted a steady return on your luxury investments, these were the brands to turn to — and the standout items with the top resale value.
Resale Value Heroes: Brands With The Greatest Gains
New creative directors, successful new It bags, successful old It bags — these are just a few of the factors propelling the brands with the sharpest rises in resale value.
Designer Musical Chairs: The Creative Directors Making Brands More Valuable
Keeping track of the rotating cast of creative directors at fashion’s top luxury houses throughout the 2010s was enough to make your head spin. All tried to infuse their collections with a fresh perspective, but some had more impact than others, driving resale value for their pieces above average resale value for their respective brands’ past creative directors.
Fashion Factions: Maximalists Ruled The Decade
The ’10s may have felt like an ‘everything’s trending’ free-for-all, but a close look reveals that parts of the decade were dedicated to a handful of distinct styles. In the end, maximalists took all, with over-the-top styles selling three times more than those of any other fashion faction.
Fashion Factions: Remember When Everyone Was Wearing…
Maximalism may have defined the decade in overall sales, but other styles had their moments in the sun, as seen at their peak resale value. Ready for a trip down memory lane (if memory lane were a runway)?
Onto The Next: The Rise & Fall of Contemporary Luxury Brands
The last decade saw constant shifts in the brands at the forefront of contemporary luxury. No one brand proved its staying power — instead the top players reflected fast-moving trends and the evolution of the way brands approach discovery and connection with customers.
Trends That Defined The Decade: The Rise of Sustainability
The 2010s saw brands and consumers wake up to the fashion industry’s impact on the planet. Established and emerging designers began to seek out more sustainable practices, and especially toward the end of the decade, shoppers showed their desire for planet-conscious products.
Trends That Defined The Decade: All Logomania, All The Time
LV. CC. GG. FF. Throughout the ’10s, they all spelled higher resale value for the items they were emblazoned on.
Trends That Defined The Decade: Streetwear Collaborations, Better Together
Trends That Defined The Decade: Vintage, The New New
The ’10s were in large part defined by a desire for other decades. With a resurgence of styles from the ’70s, ’80s, ’90s, and even early aughts, vintage pieces became prized as throwback source material and unique personal style signatures, especially among millennials.
Top Vintage Obsessions Of The Decade
Trends That Defined The Decade: Fashion Embraces Gender Fluidity
On runways and red carpets, in magazine editorials and consumer habits, traditional notions of gender were upended in the 2010s. Designers experimented with combined runway shows and unisex designs, influencers called for a more inclusive industry and shoppers increasingly purchased across departments.
Millennials Drove The Rise of Resale
As millennials grew older throughout the 2010s, they fueled the growth of resale, becoming the largest shopping demographic and spending more on higher priced investment pieces.
2020s Vision: The Future of Shopping Is Sustainable
You don’t need a crystal ball to see some of what’s in store for fashion over the next decade. Shoppers themselves report that the way they consume fashion in the 2020s is in for some changes.