different conditions of luxury resale
different conditions of luxury resale

The Role of Condition in Luxury Resale: Grading and Pricing Strategies

2.3.25

One of the top reasons why shoppers who buy on the luxury resale market say they prefer pre-loved items is the value that they offer. Unfortunately, even the rarest piece could be unable to be resold if it’s so damaged that it can’t be worn and enjoyed. The state of a pre-owned item can make or break its value, affecting everything from buyer interest to final sale price. Whether you’re reselling a designer handbag, a pair of luxury sneakers or a vintage piece of jewelry, understanding how to grade and describe condition accurately is essential.

Let’s dive into the details of how to evaluate, price and present your items for success.

Understanding Condition Grades for Pre-Owned Luxury Items

Condition grading helps both buyers and sellers communicate the quality of a pre-owned item. Most pre-loved sites offer a luxury resale condition scale used to rate and categorize each item based on how much wear it has left and how closely it resembles a new item. The RealReal, for example, uses a scale of six ratings to describe luxury resale condition.

Pristine

Items in pristine condition are identical or nearly identical to new items, complete with tags. For example, shoes must be in their original box with any included dust bags to be considered pristine, while jewelry needs to include original packaging. Items resold in pristine condition are ideal for those looking for a near-retail experience, making these items highly desirable and able to fetch premium prices. These pieces are also sought-after by consumers, allowing shoppers to get the look that they’re after without paying the full retail price.

Excellent

To qualify as being in excellent condition, a piece must be essentially identical to a new version without the tags attached. For example, a used evening gown will only qualify as being in excellent condition if it is free of fabric snags or stains of any kind and has the original fabric care tag attached. A pair of shoes in excellent condition may be in virtually new condition but lack the original box and dust bag. Items in excellent condition attract buyers who are looking to save a bit off retail price but who also value longevity of their fashion investments.

Very Good

Items in very good condition show minor signs of wear, but their overall appearance remains clean and presentable. Fashion items may include light creasing, slight fading or gently worn corners. For example, a leather wallet in very good condition might have a small scratch on the surface but no structural damage, meaning that it can still be used as a functional wallet without repairs for at least a few more years. Shoppers who opt for items in very good condition usually want to invest in a specific style or look but who may be on a limited budget to do so.

Good

If you’re purchasing an item in good resale grading condition, you should be prepared to accept a few flaws in exchange for getting the look that you love. Items in good condition exhibit moderate wear but are still functional and stylish. For example, a watch in good condition may show visible, deep scratches, but will still hold time accurately. While items in good condition may be visibly used, they still have a lot of life left in them.

Good condition items appeal to practical buyers or those searching for specific pieces at accessible prices. With appropriate pricing, they can perform exceptionally well in the resale market. For example, the Juicy Couture Daydreamer tote, which originally retailed for around $300, is currently selling for more than $500 even in good condition. Keeping your finger on the pulse of current trends can help you list your luxury designer items at a time when they’re primed to be snatched up at current prices.

Fair

Items in fair condition show significant signs of wear and may need minor repairs. For example, items of clothing may include heavy scuffs, discoloration or loose stitching. For example, shoes with worn-out soles or handbags with deep scratches would fall into this category. Items in fair condition usually attract buyers who are looking for a bargain, and who may want to invest in a brand name to debut immediately. These buyers are not usually concerned with longevity or passing these items to family members or other buyers.

As-Is

The as-is category is for shoppers who know that they’ll be undertaking a project in exchange for saving money on the item’s upfront cost. Items in “as is” condition show extensive signs of wear and likely require repairs to be functional or presentable. Pricing strategies for these items are often based on material value rather than the design or historical significance of the item being sold. For example, a bracelet made of 14K gold from an unknown designer will usually garner more in resale value when compared to a plastic item in the same condition from a top designer.

Describing Your Item’s Condition Accurately

Buyers appreciate candor when investing in pre-owned luxury items. Overstating an item’s condition can lead to disappointment, disputes or returns, which can harm your reputation as a seller. Instead, focus on presenting your item’s condition accurately, highlighting both its strengths and imperfections. Pay just as much attention to the unique features of your listing as you do its flaws, taking photos of any stain or thread that might cause your shoppers to take pause. This will help build trust with your buyers and reduce the possibilities of returns and disputes.

If you know that your item has damages, you can also frame it in a positive light while also being honest about the item’s condition. For example, you can highlight the discount that a good or fair item presents while also ensuring that the item gives the look you’re going for. For example, if you’re selling a bracelet in good condition, you could say that the “hardware has some light scratches from use, but they are only noticeable upon close inspection.” This helps buyers understand the condition they’re buying while also priming your item for a sale.

Shopping Secondhand the Right Way

Looking to shop pre-owned luxury? The RealReal is your number one shop for pricing strategies on pre-owned items. Learn more and consign your gently used items today.

A SUSTAINABLE LUXURY COMPANY
Honoring heritage brands and extending the lifecycle of luxury items.