All About For Love and Lemons
For anyone whose style tends toward hippie core or modern romance, For Love & Lemons is a go-to brand. Founded in 2010 by besties Laura Hall and Gillian Rose Kern, the brand embodies femininity with all the frills. Its name is a nod to the lemonade stand co-founders Hall and Kern ran when they were kids.
A Philosophy of Self-Expression
For Love & Lemons started with the goal of selling dresses and lingerie to women who want to embrace their romantic side. Co-founder Kern got a fashion degree at FIDM and later interned for a brand in Australia.
While there, she was inspired by the relaxed, beach-friendly styles made with organic materials common in the land down under. While For Love & Lemons is not completely organic, the company has ramped up its dedication to sustainability in recent years.
It offers collections made of recycled materials along with a line of certified organic cotton pieces. The brand has also made efforts to refine its packaging opting for compostable materials over plastic.
Signature Styles
For Love & Lemons clothing is delicate and romantic with soft, floaty silhouettes. Many of its dresses are inspired by lingerie, evoking classic slip-dresses of the 1990s. The brand also offers cute sets that harken back to the 1950s and 60s with a modern spin.
Popular items include the August mini dress, a short floral dress with large chiffon ribbons in the back. Its invisible zipper guarantees the focus is on the ribbons and other subtle details of this backless style. The front features a push-up bustier that is sexy and chic. It’s a popular style for festivals and other summer events.
For Love & Lemons also offers unique bridesmaid dresses that are modern and sexy. From body-con styles with sheer cutouts to plunging dresses with chiffon flounces, there is an option for any bride. Many of these dresses would be equally at home in the woods or on the beach. Your bridesmaids will wow in these dresses and, even better, can actually wear them again.
Wedding guests can also find daring outfits for the whole season. These options range from statement dresses with lace appliques to more classic wedding guest styles.
Along with dresses and other clothing, For Love & Lemons sells unique, distinctly girly lingerie. Many pieces feature delicate floral patterns with lace and ribbon accents that add a bit of pizzazz. This is not your go-to brand for the everyday t-shirt bra.
A Girly Spin on Work Wear
While many of the dresses in For Love & Lemons’ collection are more appropriate for a night out, the brand has ventured into work wear as well. Its business casual collections feature oversized cardigans, sweaters and tops that bring a fairy-like vibe into the office.
You can easily swap out corporate pants and skirts with denim to transition any of these work tops from day to evening.
Why People Gravitate to For Love & Lemons
For Love & Lemons clothing appeals to women who like to flaunt their femininity. The brand is known for a romantic aesthetic—think frills, ribbons and pastel hues. Many of the looks are flowy, which makes them comfortable and sexy at the same time.
Designers Hall and Kern add memorable details to every look in their collection. Their goal is to encourage customers to express themselves through fashion. They pay close attention to detail in each piece, adding special touches such as ribbons or flower appliques that add a touch of whimsy.
From dresses to top and skirt sets, this brand offers silhouettes that flatter a wide range of body types. The brand is accessible, offering styles that suit anyone who wants to add cute pieces to their wardrobe. The clothing is also recognizably beachy, which is great for nights out in the summer when you want to turn heads without breaking a sweat.
For Love & Lemons also offers shoes and accessories reminiscent of 1940s and ‘50s fashion complete with cherry accents or floral patterns. Fans are drawn to memorable and unique textiles that are difficult to find in other brands. This is not a brand for the wallflower. If you show up in a For Love & Lemons outfit, people will take notice.
Size Guide
Early criticisms of For Love & Lemons included inconsistent sizing. If you’re shopping for older pieces, ask the seller if the piece runs small or large. The brand remedied the situation in Spring 2024 and now offers a complete size guide on its website.
Current collections run true to size with a medium fitting a size 6/8. Shoppers have said that clothing still runs smaller than average in the bust area. If you’re shopping for clothes on consignment, make sure you have your most current measurements and compare them to the product details if they’re available.
Caring for Your For Love & Lemons Clothing
For Love & Lemons uses a variety of fabrics in its clothing. You can find a bubble dress made of polyester and spandex alongside silk and lace dresses. Because of this, there is no one-size-fits-all method of cleaning dresses or separates. Some are dry-clean only while others recommend hand washing.
Fans of the brand recommend hanging clothes up to dry or laying them flat. Make sure you avoid the dryer to keep your clothes looking newer for longer. If you’re shopping for a dress on consignment, check the tag for care instructions. Follow them closely if you want your clothing to last. Improper care can deteriorate fabrics and cause stitches to pull. You also risk shrinking your clothes.
Shop Designer Style at The RealReal
You can add For Love & Lemons dresses and separates to your wardrobe by searching The RealReal. Or you can swap out your own For Love & Lemons pieces for new ones by consigning them with us. We take care of the listing and marketing of your piece. All you have to do is contact us and have someone pick up your items, ship them to us or bring them to a store. Spring cleaning season is near. Make room in your closet for a new For Love & Lemons dress or sell last summer’s favorite.
