Our Guide to the Gifts People Are Obsessed with This Holiday

A modern gift guide doesn’t just include recommendations for the latest items — it uses data to figure out which of the latest items people actually want. And that’s exactly what we’ve done this year, crunching the numbers on the most Obsessed items for everyone on your list. Obsessing, in case you’re not familiar, is how you can track your favorite items on the site by clicking the heart next to them. We delved into some of the trending pieces that got the most clicks for men and women, from sneakers to watches and more, so you can scroll through above to start checking off your list. Shop gifts for her here, and gifts for him here.

Honoring heritage brands and extending the lifecycle of luxury items.