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FEATURE

February 16, 2019

By Jody Hume

FASHION DIRECTOR RAJNI JACQUES’ GUIDE TO LONDON FASHION WEEK

Fashion Director Rajni Jacques Guide To London Fashion Week SHOP THE STORY
Rajni Jacques has mastered the art of fashion week across the pond. By sticking to practical classics and a few standout accessories, the Fashion Director of Allure and Teen Vogue is covered for everything from inclement weather to days that demand hopping from show to show to her favorite places around London. Read on for her guide.
How would you describe your fashion week look — are you practical or flamboyant? Do you dress to attract street style photographers or dodge them?
I’m practical with a little flair — far from flamboyant, but not hidden away. I don’t dress to be photographed. If I am photographed cool, I don’t run from it, but that is not my priority. Never was and never will be!

Fashion Director Rajni Jacques Guide To London Fashion Week

Go-to bag: Anything black and structured. Old Céline and Saint Laurent.
Go-to shoe: Anything with some pizazz, as I usually dress simply and have the accessories go bold.
Go-to coat: I love color and texture — a coat that stands out.
Go-to accessories: Earrings. I love something that adds a bit of character. And a classic gold hoop is always clutch.
Tell us a bit more about the pieces that make your fashion week easier and more fun.
A black suit. My fave part about this look is the cropped tux jacket. It can be worn with black slacks or I could even pair it with denim. I’m all about a look that has wearing diversity!

Fashion Director Rajni Jacques Guide To London Fashion Week

What’s the hardest part about packing for fashion week?
Making sure you packed pieces to go with the weather. You don’t want to be underprepared.
What’s the most fun part about packing for fashion week?
Being able to conjure up potential looks and debuting pieces!
What are you excited to debut during fashion week?
Nothing in particular, but I love a classic suit look. Something that’s simple but makes a statement.

Fashion Director Rajni Jacques Guide To London Fashion Week

What’s on your fashion week shopping list and which stores do you always go to when traveling for the shows?
DOVER STREET MARKET
PRISM LONDON
PALACE
Do you have favorite bars, restaurants or cafes to stop at between or after shows?
Chiltern Firehouse is really good for breakfast, lunch, or dinner. Ember Yard and 100 Wardour Street for drinks.
Are you planning to squeeze any culture in between shows?
I just love finding new neighborhoods and exploring. But I also love going to museums and checking out new exhibits.
Shop Rajni Jacques’ fashion week edit here.
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