Chanel Tweedy Tote
Chanel Tweedy Tote

All Lost in the Supermarché

Words by Jody Hume | 8.21.14

Karl Lagerfeld’s epic consumerist vision for fall saw a grocery superstore rebranded with all Chanel everything. It was a theatrical delight of pun-heavy products like Chanel ham (jambon Cambon — a reference to the street of Mademoiselle Chanel’s apartment), lait de coco (coconut milk with an obvious tie-in) and quilted lamb leather flap bags wrapped in plastic like a cut of the real thing. The collection itself hinged on mixing the house’s signature tweeds with decidedly dressed-down sweatsuits, metallic leggings and sporty sneakers, since according to Lagerfeld “If you want to look really ridiculous, you go in stilettos in a supermarket.”

Inspired by the show’s luxury meets grocery concept, Style Director Molly Thompson took some of our favorite designer handbags for a spin at the local supermarket, giving us the opportunity to use the phrase, “Chanel bananas, please.”

Honoring heritage brands and extending the lifecycle of luxury items.