logo2 logo2
MOST
POPULAR
  • FEATURE

    THE STORIES BEHIND OUR EDITORS’ ENGAGEMENT RINGS

  • AUTHENTICITY

    HOW TO SPOT A REAL CHANEL BOY BAG

  • LUXURY CONSIGNMENT

    ARE MILLENNIALS THE FUTURE OF SUSTAINABLE FASHION?

  • SPOTLIGHT ON

    WHY THIS PATEK PHILIPPE WATCH IS WORTH $90K

  • AUTHENTICITY

    HOW TO SPOT REAL GUCCI LOAFERS

  • AUTHENTICITY

    HOW TO SPOT A REAL LOUIS VUITTON NEVERFULL

  • FEATURE

    EXPERT TAKE: THE 5 CLASSIC JEWELRY PIECES YOU NEED NOW & FOREVER

  • FEATURE

    REAL CAREERS: HOW OUR CHIEF AUTHENTICATOR LANDED A TOP GIG IN LUXURY

  • AUTHENTICITY

    HOW TO SPOT A REAL FENDI LOGO BAG

  • FEATURE

    ORIGIN STORIES OF DESIGN’S MOST ICONIC CHAIRS

  • FEATURE

    5 BRANDS GETTING CREATIVE WITH SUSTAINABILITY

AUTHENTICITY

April 10, 2015

By Jody Hume

5 EXPERT TIPS FOR BUYING A CARTIER WATCH

5 Tips For Buying A Cartier Watch SHOP CARTIER
Mike_Circle_Headshot“Cartier was dubbed ‘the jeweler of kings and the king of jewelers’ by King Edward VII of England,” notes Senior Director of Fine Jewelry & Watches Michael Groffenberger. “And their clientele demonstrates just how true that statement is. The classic Tank can be found on celebrities such as Angelina Jolie and Elle Macpherson, as well as royalty such as the Queen of England.”
This diversity of devotees is in keeping with the expert balance the French jewelry house achieves between the old and the new. “Cartier mixes their heritage in classic timepieces and their hunger for innovation better than any other brand in the industry,” says Groffenberger. “Cartier likes to push the boundaries so that they stay relevant and in the public eye, which leads to new buyers and the ability to continue their incredible legacy.” With a pedigree like that, it’s easy to turn to Cartier when you’re looking to buy an investment timepiece. But how to choose which style to buy? Here, Groffenberger shares five tips for choosing a Cartier timepiece you’ll love forever, or be able to resell when you fall for something new.

 1. Know your budget.

Must de Cartier 21 Watch

Must de Cartier 21

If your budget is under $1,000, Groffenberger recommends the Must de Cartier 21. “It gives you access to a luxury brand at an attainable price point. While it normally retails for over $2,000, on The RealReal you can find the Must de Cartier for $995.”
“In the $1,000 – $5,000 range, your options open up,” says Groffenberger. “A Tank Française is classic and one of Cartier’s best sellers. Or you could choose the Ballon Bleu if you’re looking for a style that’s more elegant and feminine.”
Cartier Diamond Tank Américaine

Diamond Tank Américaine

If the sky is the limit? “For a Tank Américaine with a full pavé bracelet, you could spend up to $300,000,” Groffenberger points out. While there are less expensive versions of the Tank Américaine, “They’re all made of gold,” he notes. “It’s very exclusive, with a very distinct style. It’s very Cartier.

2. It’s about personal style.

“Choosing a style is such a personal thing, and it all depends on how you want to wear your timepiece. I tend to gravitate toward casual pieces that can be dressed up if needed since I spend most of my time in business casual attire. My choice of Cartier would be the Calibre Diver,” Groffenberger says.
“For a woman who wants something timeless and elegant, I would advise purchasing a Tank, which is the most iconic watch Cartier produces. If she wanted something a little more fun and stylish, the Ballon Bleu is a more fashion-forward piece with larger case diameters and a more pronounced look.”
Cartier Santos 100

Santos 100

“For a gentleman looking for a classic round timepiece, I would suggest the Calibre De Cartier. The Calibre has a strong masculine look but with a timeless and classic case shape. For someone looking for more of a statement, I would suggest the Santos 100. It’s a large square watch that really grabs the attention of the people around it. The Santos 100 is not a traditional watch shape, which sets it apart from competitors, but still holds the DNA of Cartier in fit and finish.”

3. Look for value.

Buying an authenticated, pre-owned Cartier watch is a great way to maximize the value of your timepiece. As with the Must de Cartier, on The RealReal you can find Cartier watches available for well under their retail value. But what’s more is that their resale value lasts. “Cartier watches hold their resale value very well,” says Groffeneberger. “At The RealReal, Cartier is one of the top-selling brands due to the illustrious history of the brand as well as the timeless design of their pieces. Cartier watches never go out of style, which is what you look for when evaluating the value on the secondary market.”

4. Know what type of movement you want (battery vs. mechanical).

Cartier Mini Baignoire Watch

Mini Baignoire with quartz movement

“If your focus is on style alone, a quartz movement that uses a battery is easy and doesn’t require a lot of maintenance. It’s plug and play,” says Groffenberger.
 “If you not only care about how your timepiece looks but what makes it tick, then consider a mechanical movement. It’s a bit more maintenance, but it’s like working on an old car — it’s a labor of love that’s worth it because you know it will last forever.”

5. Authenticity is key.

Due to Cartier’s prestige and popularity, many fakes are passed off as the real thing. “Always look for proper stamping on the case back of the watch,” advises Groffenberger. “It should be stamped with the material it is constructed out of, a serial number, four digit model number, and the Cartier signature. Also, pay attention to the overall construction — Cartier has some of the the best craftsman in the industry and every piece they sell should feel that way.”

Cartier Pasha de Cartier Diamond WatchCartier 18K White Gold Tank WatchCartier Pasha Big Date WatchCartier Trinity Watch

 

Take the guesswork out of buying a real Cartier watch with our selection of timepieces fully authenticated by Groffenberger and his team of luxury experts here.
A SUSTAINABLE LUXURY COMPANY
Honoring heritage brands and extending the lifecycle of luxury items.