For watch geeks, SIHH, the Salon International de la Haute Horlogerie, holds all the anticipation and excitement of fashion week. Starting today in Geneva, it’s where the top watch Maisons — from Audemars Piguet to Cartier and 22 more — will premiere their latest creations for select attendees from industry and press. From stunningly crafted complications to the influence of tech and smart watches, it’s where the innovation and artistry of the most vaunted watchmakers is on display. It’s also the see-and-be-seen event for connoisseurs and aficionados where deals for the year are being made, so whether you’re attending or just looking to get inspired by the scene, you’ll want to check out our guide above. Filled with stylish travel essentials for the journey to Geneva and, of course, watches by the major Maisons, it’s got everything you need to build your wardrobe around your watch.