San Francisco Store News: The RealReal Union Square Is Now Open

Words by Jody Hume | 3.4.20

San Francisco, here we come. Right back where we started from. After opening stores in NYC, LA, and NYC again, it was high time for The RealReal to put down retail roots here in our hometown. And as of today, we officially have. Our San Francisco store at 253 Post Street and Maiden Lane is open, post-ribbon cutting ceremony with San Francisco Mayor London Breed herself. And you’re definitely going to want to visit. Read on for six reasons why. 

Lower your fashion footprint all over the place.

Shopping resale is an important way to lower your carbon footprint: TRR shoppers and consignors have saved a collective 13,300 metric tons of carbon and 608 million liters of water since our founding. And at our San Francisco store, sustainability comes full circle. Not only are the pieces you can shop supporting the circular economy, the store itself was designed and refurbished with the environment in mind. The building is LEED Gold Certified, a widely used green building rating system that ranks aspects of sustainability from water use reduction to energy efficiency.

“[We] made a conscious effort to reuse existing materials where possible to extend the life cycle of these items and keep them out of landfill,” says Senior Creative Director Bianca Wendt. “The mounted lighting and wood floors were refurbished, and the ceiling in the men’s shopping area was intentionally left exposed to reduce the use of virgin material. The team only replaced when necessary and did so with sustainable options like cork flooring, plywood cabinetry and alpaca curtains.”

Get inspired by San Francisco’s one-of-a-kind (or two-of-a-kind) local icons. 

The dressing rooms are more than just a place to duck in to try on some new Bottega. They’re a lesson in SF history courtesy of collages created by SF design collective Colpa Press. Celebrating under-the-radar locals like The Space Lady, Al Ribaya, Peaches Christ and the Brown Sisters (find someone to twin with!), the murals pay homage to some of the eclectic sartorial personalities that set San Francisco apart, and will take your #TRRMirrorSelfie to the next level. 

Extend the life cycle of luxury — and find your bespoke fit — with the help of our experts. 

As at our other stores, our experts are on hand at the Luxury Consignment Office to help you consign or give you a free valuation. But at our San Francisco store, there’s more than ever, with services like care and repair for handbags, shoes, jewelry and watches. That means you can spiff up your old Céline, and make sure your Rolex keeps ticking for years to come, either to enjoy your investments for as long as possible, or so you can maximize their resale value if you decide to consign. Custom tailoring and alterations offer further personalization to make coveted consignment finds your own. 

Shop the whole store, including the expertly curated selection of art and furniture pieces.

If you love an artful interior vignette as much as a total look, you won’t be disappointed. The furniture in the store is all hand-picked by a team of curators, and available to shop. Think designers like Charlotte Perriand, Gerrit Rietveld and Pierre Paulin. 

Also highlighted are works by artists who hail from or worked in the Bay Area. “We wanted to celebrate the history, diversity and culture of San Francisco, with a focus on women artists,” explains Wendt. From photographs by Elaine Mayes and Mimi Plumb to works by graffiti and gallery artist Barry McGee and Bay Area painter Joan Brown, the collection is an opportunity to see the city through the eyes of artists who have shaped and been shaped by it. 

Sip local Sightglass coffee and sample housemade organic toasts from the CaféCafé on our Maiden Lane patio.

For a mid-shopping pick-me-up, the CaféCafé is a must-visit. “Our ethos means we’ve partnered with local bakeries and suppliers that are as committed as we are about sustainability,” says Food & Beverage Manager Erin House. On offer are SF favorites like Mr. Holmes Bakehouse pastries and Sightglass coffee, alongside a new in-house range of sweet and savory toasts made with Acme bread and Earl’s Organic produce. 

“We take sustainability seriously,” notes House. “Last year we overhauled our CaféCafé packaging — our cups, lids, straws, napkins, bags, boxes and cutlery are all certified biodegradable and made with FSC-certified paper and non-GMO corn plastic. We compost our coffee grinds, tea bags, food and all packaging. Our bottled beverages are all recyclable and we limit the purchase of single-use plastics, yet still recycle what little we do have to purchase.”

Enjoy it all while hanging out on the patio on Maiden Lane, one of SF’s first streets to go pedestrian-only (Market Street is still catching up). Now it’s lined with boutiques and a small oasis from the city’s traffic. Soak up the car-free vibes daily from 11am-6pm.

It wouldn’t be very SF if there weren’t some tech, would it? 

You might think of brick-and-mortar as the old-school way to shop, but tech innovations are bringing things into the 21st century. Case in point: our new RFID-enabled Smart Trays for shopping fine jewelry and watches. See a piece of Cartier jewelry that catches your eye? If your next questions are how much, what size, is it vintage, a Smart Tray has the answers. Place the pieces you’re interested in on the tray and all the details, including side-by-side comparisons, are pulled up on an integrated screen. There are also iPad stations so you can stop to search absolutely everything that’s available in the San Francisco store, including in the fitting rooms where you can request items digitally. 

Want a preview of what’s in store in SF? Shop picks available at 253 Post Street here

Honoring heritage brands and extending the lifecycle of luxury items.