How to Pronounce the Trickiest Designer Names in Fashion

Words by Candace Longfellow | 9.5.16
Maybe you have a subscription to Women’s Wear Daily. Maybe you can spot a street style star from a mile away. Maybe amidst the flux of designer shake-ups, you even kept track of which creative directors work for which luxury brands, but can you pronounce their names? Nothing betrays your fashion intelligence like a pronunciation fumble, and avoiding saying these names aloud during fashion month is next to impossible. (Let’s face it: saying, “Balenciaga’s creative director’s other label” is going to get cumbersome.) Luckily, we’re here to help. You can enter into fashion month with confidence (and save yourself from an ego-bruising eye roll) by perfecting your pronunciation of these must-know designers with our handy phonetic guide.

ALESSANDRO MICHELE
all-eh-sahn-drow mee-kell-ay

BALMAIN
bahl-mahn

COURRÈGES
koor-ehj

DEMNA GVASALIA
deem-nah vah-sah-lee-uh

DURO OLOWU
dur-oh o-low-woo

ERDEM MORALIOGLU
air-dem mora-luh-oh-lu

GIVENCHY
zjee-von-shee

HEDI SLIMANE
ed-dee slim-ahn

HERMÈS
air-mez

JACQUEMUS
zjak-kuh-moos

LOEWE
loh-way-vay

MARIA GRAZIA CHIURI
mah-ree-ah grah-tzia key-uri

MOSCHINO
mohs-kee-no

NAEEM KHAN
nie-eem kah-n

NICOLAS GHESQUIÈRE
nee-koh-lah jes-key-air

OLIVIER ROUSTEING
oh-liv-ee-ay rhoos-tain

PIERPAOLO PICCIOLI
pee-air-pow-loh pee-she-oh-li

PROENZA SCHOULER
pro-en-zuh skool-er

PRABAL GURUNG
pruh-bull guh-rung

ROCHAS
roh-shah

RODARTE
roh-dar-tay

ROKSANDA ILINCIC
roc-sand-uh ill-in-chik

ROSIE ASSOULIN
roh-see uh-soo-lin

THAKOON
tuh-koon

VETEMENTS
vet-mahn

 

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