How To Pronounce The Trickiest Designer Names In Fashion
Maybe you have a subscription to Women’s Wear Daily. Maybe you can spot a street style star from a mile away. Maybe amidst the flux of designer shake-ups, you even kept track of which creative directors work for which luxury brands, but can you pronounce their names? Nothing betrays your fashion intelligence like a pronunciation fumble, and avoiding saying these names aloud during Fashion Month is next to impossible. (Let’s face it: saying, “Balenciaga’s creative director’s other label” is going to get cumbersome.) Luckily, we’re here to help. You can enter into Fashion Month with confidence (and save yourself from an ego-bruising eye roll) by perfecting your pronunciation of these must-know designers with our handy phonetic guide.
ALESSANDRO MICHELE
all-eh-sahn-drow mee-kell-ay
LOEWE
Loh-way-vay
BALMAIN
bahl-mahn
COURRÈGES
koor-ehj
DEMNA GVASALIA
deem-nah vah-sah-lee-uh
DURO OLOWU
dur-oh o-low-woo
ERDEM MORALIOGLU
air-dem mora-luh-oh-lu
GIVENCHY
zjee-von-shee
HEDI SLIMANE
ed-dee slim-ahn
HERMÈS
air-mez
JACQUEMUS
zjak-kuh-moos
LOEWE
loh-way-vay
MARIA GRAZIA CHIURI
mah-ree-ah grah-tzia key-uri
MOSCHINO
mohs-kee-no
NAEEM KHAN
nie-eem kah-n
NICOLAS GHESQUIÈRE
nee-koh-lah jes-key-air
OLIVIER ROUSTEING
oh-liv-ee-ay rhoos-tain
PIERPAOLO PICCIOLI
pee-air-pow-loh pee-she-oh-li
PROENZA SCHOULER
pro-en-zuh skool-er
PRABAL GURUNG
pruh-bull guh-rung
ROCHAS
roh-shah
RODARTE
roh-dar-tay
ROKSANDA ILINCIC
roc-sand-uh ill-in-chik
ROSIE ASSOULIN
roh-see uh-soo-lin
THAKOON
tuh-koon
VETEMENTS
vet-mahn