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FEATURE

December 8, 2016

By Jody Hume

THE POP-UP SHOP PIECES OUR EDITORS LOVE

Pop-Up Shop Pieces Our Editors Love VISIT THE POP-UP SHOP
We’ve put together a neighborhood guide, held an opening party, and now, it’s time to shop the Pop-Up. Our brick-and-mortar location at 79 Greene St. in SoHo is where you can find many of our best pieces in person through December 15th. From fine jewelry to holiday-ready dresses to a wall of Birkins, it’s a rare chance to shop your Obsessions in real life. To give you a peek at what’s there and a guide to some of the most standout pieces, we asked our editors to talk about their ultimate Pop-Up picks.

Lauren Bradshaw, Editorial Director

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Tell us about your Pop-Up pick.
I chose this Altuzarra dress from our evening section of the Pop-Up. It’s such a great holiday dress! I love that it’s colorful and feels festive with the fringe and velvet trim — perfect for standing out in a sea of office party black.
Favorite thing about the Pop-Up?
It’s in such a great section of SoHo! There are tons of restaurants nearby. One night after work we went to Balaboosta, the next night to Jack’s Wife Freda — every place feels intimate and special, and the food is delicious. It’s also amazing seeing so much of our product in person. Some of the customers who walk in aren’t familiar with The RealReal, so they’ve been completely surprised to learn that we’re consignment when they see the quality and newness of the items we have in the store — many are even from Fall 2016 collections! I think buying consignment online makes some people wary, but with the Pop-Up, we’re really winning over new fans, which is a great thing.

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Tiffany Lia Chen, Pricing Lead

582x360606b5544Tell us about your Pop-Up pick.
I love structured crossbody bags, and this Céline pinch bag’s unusual, architectural shape just caught my eye.
Favorite thing about the Pop-Up?
I love seeing shoppers’ reactions when we tell them that we have new items at the shop every day until 12/15. Their eyes just light up and they keep telling me, “That’s amazing! I’m going to bring my friends and come back everyday!”

Natalie Seufferlein, Senior Manager PR & Corporate Communications

Pop-Up Shop Pieces Our Editors Love

582x360606b5527Tell us about your Pop-Up pick.
I spotted this Proenza Schouler piece on the mannequin in the back of the store and fell in love. I’ve been looking for a new coat especially as the temperatures start to drop in NYC and this one from Proenza is perfect – both on-trend and warm!
Do you have a favorite spot close to the Pop-Up?
My Airbnb is in the cutest neighborhood of Nolita and every morning I start my day with a coffee from Joe and the Juice which is the hippest coffee shop ever! It’s half way on my walk to the shop so it’s a nice pitstop and the guys working there are so cool and friendly.

582x360606b5565Brittany Gersh, Senior Fine Art Curator

Tell us about your Pop-Up pick.
My Pop-Up pick is a vintage armchair by Bruno Mathsson. I love these chairs because they are so versatile and they define Scandinavian modernism. These are true collector’s pieces.
Favorite thing about the Pop-Up?
I love our Pop-Up because of its close proximity to Dean & Deluca and because I get to try on all of the jewelry I have been “Obsessing.”

 

Stop by to find your own favorites and check off your holiday gift list.